WE ARE AVM PARTNERS
A Boutique Firm Built for Impact
AVM Partners is a specialized strategic consulting firm committed to driving the internationalization of economies, building export culture, and generating sustainable and inclusive growth — one territory, one sector, one business at a time.
30+
YEARS OF COMBINED INTERNATIONAL EXPERIENCE
Agri-food · Natural Ingredients · Sustainable Tourism · Manufacturing
SECTORS SERVED
Public · Private · Multilateral
INSTITUTIONS
ENGAGED
Colombia · Latin America · Europe · International Markets
GEOGRAPHIC REACH
OUR STORY
Born from a Commitment to Colombia’s Global Future
AVM Partners was founded with a clear purpose: to promote the internationalization of the Colombian economy, strengthen export culture, and prepare businesses to compete — and win — in international markets.
That purpose is rooted in decades of direct experience at the highest levels of trade policy, export promotion, and sustainable development — from the corridors of the WTO in Geneva to the boardrooms of Colombia’s most important public institutions, and from the fields of sustainable tourism to the negotiating tables of international trade agreements.
We believe that sustainable and inclusive growth is not a slogan. It is a discipline — one that requires connecting strategy with execution, global markets with local realities, and policy frameworks with the businesses and communities that depend on them.
That belief is at the core of everything we do.
EXPERTISE AT THE HELM
The People Behind the Strategy
Mary Amalia Vásquez Murillo
FOUNDER & CEO
Former Vice-Minister of Tourism, Vice President of Planning at PROCOLOMBIA, and Colombia’s Commercial Counselor to the WTO in Geneva — Mary Amalia brings decades of frontline experience in trade policy, export promotion, and sustainable development to every engagement AVM Partners takes on.
Alejandro Villamizar
EXPORT PROMOTION EXPERT
A Finance and International Relations professional with a Master’s in Development Management, Alejandro specializes in preparing companies for international trade missions and fairs, with deep expertise in processed foods, natural ingredients, and sustainable tourism.
Mary Amalia Vásquez Murillo
FOUNDER & CEO
Former Vice-Minister of Tourism, Vice President of Planning at PROCOLOMBIA, and Colombia’s Commercial Counselor to the WTO in Geneva — Mary Amalia brings decades of frontline experience in trade policy, export promotion, and sustainable development to every engagement AVM Partners takes on.
WHY WORK WITH US
The People Behind the Strategy
01
Unmatched Institutional Experience
Our team has shaped policies, led programs, and negotiated agreements that define Colombia’s engagement with the global economy.
02
Boutique Agility, Senior Depth
We combine the responsiveness of a boutique firm with the expertise typically found only in large international institutions.
03
Colombia & Latin America at Our Core
Our work is rooted in a deep understanding of the regulatory environments, market structures, and social contexts that determine whether strategies succeed.
04
From Strategy to Execution
We don’t stop at recommendations — we stay engaged through implementation until real results are achieved on the ground.
Work With a Team That Knows the Terrain
If you’re looking for a strategic partner with the experience, the network, and the commitment to help you navigate internationalization, sustainability, or territorial development — we’d love to hear from you.